Date: March 3, 2021
Time: 10-00 CET
How to sell IT-solutions
in Eastern Europe and CIS
Webinar for IT vendors, VADs, System Integration and ISVs. Target audience: owners, CEOs and sales directors, business development directors.
On webinar we will be focused on sales and marketing strategy to promote and create reliable IT sales revenue in Central and Eastern Europe, Russia and CIS. The subject will be relevant both product — software/SAAS, hardware and services. Within 1,5 hours we will provide key points and also tips aimed to save your time and money when entering the above mentioned markets.
What steps you should make to enter EE&CIS market, what priorities you should have, what are specific issues in selling software, hardware or services in CEE and CIS – common and different things. What sales models are better in different countries of the region, what resources you would need to involve – difference in direct and indirect models. And finally – how to make your marketing funds to work efficiently and bring you customers and revenue. All these questions we will cover within out webinar and will be ready for Q&A session as well.
Our agenda:
- Where we sell — how to set priorities
- What we sell – what is the difference in selling Software/SAAS, Hardware or Services
- How do we sell – channel model or direct sales
- What resources we need – how to plan budget effectively
- What could really help us – what marketing strategy should we apply
You are welcome to leave your feedback in the comments below. Please, see also brief announce and part of the webinar recording. If you need access to full webinar recording, please, e-mail to sales@b-consult.com.ua
Speaker
Alla Cherkay – Executive Sales Expert with over 15 years of experience in selling IT solutions in Eastern Europe and CIS, both direct sales and channel sales.
CEO and Owner of B-consult
B-CONSULT
Business consulting services
for IT-companies:
- sales management&strategy
- business development
- marketing strategy
